NEW YORK SHOPPING: Prada's dark side
Real-time search with Luxury shopping deluxe card, ...Your pass to Luxury in NYC!
Prada has gone to the dark side with the release of its new fragrance, the stunning inky-black L'Eau Ambree.
Only in a women's scent, the eau de parfum comes in three sizes but our favourite is the deluxe 80ml which has a rechargeable black fabric atomiser, pictured below, making it easily the most glamorous thing on your dressing table.
L'Eau joins the Prada Classic family of Amber, Amber Intense and Amber pour Homme. An ancillary line is also being released to fragrance-layer up the scent with the addition of body lotion ($85) bath and shower gel, body cream ($105) and body powder with puff ($74) - how Dita von Teese!
Thread tried the fragrance and loved its 'modern-classic' combination of citron, may rose and amber.
The ad campaign is quite beautiful, drawing on comparisons between classical and modern beauties in a marble frieze of living models shot by Steven Meisel. Apparently they urge us to transcend the pressures of modern life to a place of contemplation. In the print ads, the muses playfully spray the fragrance on each other. Is a perfume fight the new pillow fight, perhaps!? This frieze echoes the Prada SS09 campaign which also featured models in a bas-relief shoot.
Only in a women's scent, the eau de parfum comes in three sizes but our favourite is the deluxe 80ml which has a rechargeable black fabric atomiser, pictured below, making it easily the most glamorous thing on your dressing table.
L'Eau joins the Prada Classic family of Amber, Amber Intense and Amber pour Homme. An ancillary line is also being released to fragrance-layer up the scent with the addition of body lotion ($85) bath and shower gel, body cream ($105) and body powder with puff ($74) - how Dita von Teese!
Thread tried the fragrance and loved its 'modern-classic' combination of citron, may rose and amber.
The ad campaign is quite beautiful, drawing on comparisons between classical and modern beauties in a marble frieze of living models shot by Steven Meisel. Apparently they urge us to transcend the pressures of modern life to a place of contemplation. In the print ads, the muses playfully spray the fragrance on each other. Is a perfume fight the new pillow fight, perhaps!? This frieze echoes the Prada SS09 campaign which also featured models in a bas-relief shoot.
Copyright © thread.co.nz
|
New York shopping stores | New York shopping guide Main site: http://www.luxuryshoppingdeluxecard.com 1. Animation: http://www.luxuryshoppingdeluxecard.com/luxuryshoppingcard.html 2. Ad campaign: http://www.luxuryshoppingdeluxecard.com/ad/01scad.htm 3. How does the card work? - http://www.youtube.com/watch?v=bbRrSzBl3ew 4. Press release: http://www.luxuryshoppingdeluxecard.com/newyorkshopping.html |
Join fashion lounge
 |